Targeting International Students in the Middle East and North Africa

The MENA (Middle East and North Africa) region gets a lot of attention in the international student recruitment world, and for good reason. Comprising 21 countries with a combined population of over 400 million – over 60% of which are under the age of 24 – the region’s size, youth, and upward economic mobility makes it a vital market for the sector.

Scratch the surface, however, and MENA becomes an even more fascinating proposition. A rich tapestry of wildly diverse countries, each with their own unique culture, educational climate, and future prospects, means that there is potential in the region for schools of all kinds worldwide.

Covering every single country in the MENA region in detail would be impossible in just one blog. However, there are a few nations in particular that warrant specific attention when it comes to recruiting international students:

  • Saudi Arabia

  • Egypt

  • Morocco

  • Kuwait

-Philippe Taza