Social media management software can streamline processes and save your team time managing multiple accounts. How can you assess which product is right for your university's specific situation and future needs? Here are some questions to help with your assessment.
How many people are involved in managing social media within the university?
Which social platforms do you engage with?
Do you intend to publish all content through a single platform or will you handle specific channels separately?
Do you have useful software co-ordinating your communications and marketing activity beyond social media?
How do you monitor social media activity and performance?
Do you have tools to track competitor activity?