"So what does the audience expect? Survey data and anecdotal information consistently show that students, alumni and parents think your institution’s most important role is to prepare students for the job market, and help them find employment. But the same research says that satisfaction with student and alumni career support is very low.
Any realignment of alumni functions must also account for the evolution of not only alumni relations and fundraising, but of career support as well. This suggests a closer alignment between alumni engagement and career services, both structurally and in terms of interaction and joint planning."