How To Smother Alumni Engagement In 5 Easy Steps

For those institutions interested in smothering your alumni engagement, here are five "easy" steps. They are based on our data, and are clearly the most popular practices being used by alumni organizations everywhere.

  1. Soliciting Alumni Early and Often (and Ignoring Cultivation/Romancing)

  2. Ignoring Disaffected Alumni, and Not Tracking Opt-out Trends

  3. Making Programming Decisions Based on Guesswork Rather Than Data

  4. Eating Your Seed Corn

  5. Ignoring the Need to Offer Alumni Benefits

-Gary Toyn

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