For those institutions interested in smothering your alumni engagement, here are five "easy" steps. They are based on our data, and are clearly the most popular practices being used by alumni organizations everywhere.
Soliciting Alumni Early and Often (and Ignoring Cultivation/Romancing)
Ignoring Disaffected Alumni, and Not Tracking Opt-out Trends
Making Programming Decisions Based on Guesswork Rather Than Data
Eating Your Seed Corn
Ignoring the Need to Offer Alumni Benefits