Here’s how we future-proofed our campus stadium

Lesson 1: Get the facts on fan expectations—it matters for achieving attendance goals. Lesson 2: Determine the value of guest data beyond game-day mobility—then evaluate which solutions provide the intelligence you need. Lesson 3: Choose your partners wisely—they’ll help you get it right. Lesson 4: Leverage your partners to gain approvals—their experience speaks volumes. Lesson 5: Give yourself ample time — you’ll be glad you did. Lesson 6: Build it right and they will come. - Richard Lee, TJ Norton