Creating a Digital Marketing Strategy for Local Student Recruitment

"While increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range of countries and regions than ever before, local students still account for the majority of enrollees in many institutions at all levels.

Most small colleges, K-12 institutions, and many universities still have a strong local core, while even language schools, who would be thought to rely more on foreign enrollments, often receive a sizeable amount of bookings from local residents.

With that in mind, focusing on local student recruitment can often be a wise move for schools looking to establish a strong sustainable base of interested prospects."

-Philippe Taza