Alumni donations can improve college rankings — and their prestige

"Rankings and other types of competition can be a particularly strong motivator for young alumni to donate, Durant said. Because this group may be struggling with student debt and other financial challenges that come with being early in your career, the idea that they can contribute to the school’s success without donating a huge amount of money can be appealing, she said.

Building a relationship with this group is especially important for colleges. If the schools are able to get them in the habit of giving, even small amounts, consistently, that could lead to larger donations in the future, experts say."

-Jillian Berman

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